Product Analytics Essentials: 3 Reports to Drive Impact | Learn with Mixpanel

Learn how to create a smart, deliberate analytics strategy for your app or website with Mixpanel product manager Veronica Pinchin!

Product analytics helps you understand how users engage with products you build. When you understand the data behind your product, you can make informed hypotheses, better understand your users, and prioritize changes to better your business. 

In this introductory class, Veronica shares her step-by-step process for using product analytics to glean specific, actionable insights — and focuses on 3 reports that will unlock your strategic, analytical potential.

You'll learn how to:

• Segment users into groups to understand behavioral trends
• Analyze first-time and repeat users to improve overall retention
• Identify user drop-off points to improve conversion rates

This class is designed for all skill levels. You may be a product manager aiming to hone your analytical skills, an entrepreneur looking to improve your app, or a marketing manager tasked with fine-tuning your website. If you're ready to dive into your product data, this class is for you.

It's time to unlock your ability to think strategically about your product, make informed decisions, and drive impact with tangible results!

Mixpanel provides product analytics for mobile, web, and beyond. Learn how to understand everyone's user journey, built faster with instant answers, and unlock insights for everyone.

• Introduction
• What is Product Analytics?
• Defining Your Goals
• Creating an Implementation Spec
• How to Approach Your Data
• Report 1: Segmentation
• Report 2: Retention
• Report 3: Funnels
• Conclusion
• What's Next?