Powerful Storytelling Today: Strategies for Crafting Great Content

Tell your best story yet with award-winning journalist Soledad O’Brien.

From content marketers and social media managers to entrepreneurs and freelancers, almost everyone is in the business of storytelling. Join Soledad as she shares hard-won tips and techniques for crafting authentic, effective content that you can use to connect with your audience and get the results you’re looking for.

Key lessons include:

• Concrete elements to include in every story you tell
• How to gather information & assemble it into a compelling narrative
• Why everyone should become an expert interviewer (and advice on how to do it)

Whether you’re writing tweets and Facebook posts or creating a video on your company’s origin story, you don’t need to be a writer to tell an authentic story. With these guided lessons, everyone can add it to their professional toolkit...and unlock the power of standing out, building community, and telling authentic stories in our digital age.

• Introduction
• What Makes a Great Story?
• Getting Started: The Idea & Support
• Preparation: Casting & Research
• How to Lead a Great Interview
• Crafting Your Structure
• Closing
• What's Next?