Photoshop Efficiency - Techniques For Consistent Marketing

Welcome!

If you’ve ever struggled to maintain a consistent look and feel across all the touchpoints of your content marketing, this lab is for you. Beautiful design is only half the battle when you’re designing for an integrated campaign in which you have to deliver, repurpose, and repeat design elements consistently and efficiently. In this fun, fast-paced, hands-on lab with Adobe Certified Instructor Daniel Scott, learn how to professionally use Photoshop to repurpose your designs across multiple media and formats.

While becoming a design implementation wizard, you’ll learn:

• How to structure content for multisize social imagery
• The best workflows for social, print, ad banners, and video
• The top tools for non-destructive design
• How to master layers, artboards, Smart Objects, and libraries
• How to become the master of productivity in your office

• Introduction to Photoshop to save your life course
• Before you get started with the Photoshop to save your life course
• Adding more sky background using content aware in Photoshop
• Using Photoshop CC Libraries for consistency on large projects
• Updating Library graphics across multiple documents in Photoshop
• Consistent brand colors across departments & projects in Photoshop
• Tips & Tricks to take the pain out of working with Photoshop Artboards
• Consistent font size color & leading using library character styles in Photoshop
• Masking a person in one easy step with Photoshop Select Subject
• Updating smart objects across multiple artboards in Photoshop
• Increase workplace productivity using Adobe Stock tricks in Photoshop
• Exporting Photoshop PDF & JPEG artboards for clients
• Exporting Photoshop files for colleagues
• Exporting your Photoshop file for developers
• How to use Adobe Generate in Photoshop
• Quick mockups using Adobe Market & smart objects in Photoshop
• What next Photoshop to save your life course