Personal Branding: Crafting Your Social Media Presence

Join Wit & Delight creator Kate Arends for a strategic class on how to create, evolve, and leverage your online personal brand for growth!

Over the past decade, Kate has grown her blog Wit & Delight to more than 3 million readers and expanded into a product line, brand consultancy, and more. What's behind her success? A thoughtful, strategic approach to personal branding.

In this 65-minute class, she explores the evolution of her blog to explain why an authentic personal brand is important — and how to optimize yours for what you want, who you are, and what success means to you. Each short lesson is filled with data and experience as well as specific strategies and examples. A special focus on social media keeps everything tactical.

Plus, the class includes exclusive downloadable worksheets to help you put every lesson into action! These useful PDFs will help you identify what sets you apart, how to be strategic about what you share, and how to set goals for your work. They're designed to use and reuse, giving you tools to rely on again and again.

This class is ideal for everyone looking to take their professional online presence to the next level. Whether you're just starting out in your career, looking to jump-start a blog or side hustle, or simply looking to learn more about branding, this class is the perfect place to begin.

Looking for even more about personal branding? Be sure to join Kate's first Skillshare class, Personal and LIfestyle Branding: Building Your Story!

• Introduction
• What is a Personal Brand?
• Defining Your Purpose
• Purpose Worksheet
• Purpose Worksheet II
• Defining Your Character
• Character Worksheet
• Defining Your Content
• Creating Engaging Content
• Defining Your Channels
• Channels Worksheet
• Channels Worksheet II
• Conclusion
• What's Next?