Personal Branding: A Ten Step Approach

In this class, I talk you through a ten-step approach to defining and launching your personal brand. From building the foundations of your brand to considering what techniques and methods you can use to promote yourself, this course is designed to help you create a brand identity that will attract your ideal target audience and help you to establish yourself within your niche.

My name is Sophia Carey and I am a photographer and graphic designer. When it comes to creating brand identities, I'm no stranger to defining, re-defining and constructing them. Whether it's the core principles or just the visual identity, I've worked with brands throughout my career to help ensure that their content is aligned to their core principles and ideals.

This class also includes a downloadable worksheet for you to work through, detailing activities that we speak about within the class as well as including tear-away bits of information and quotes for you to print out and stick up.

This class is ideal for any level learner, no matter your niche, if you're looking to understand the fundamentals of a strong personal brand and access methods to help you achieve success.

• Introduction
• What is a Personal Brand?
• What is a Mission Statement?
• Benefits of Personal Branding
• Step One: Define Your Purpose
• Step Two: Define Your Personality
• Step Three: Define Your Content
• Step Four: Define Your Target Audience
• The (Almost) Midpoint Review
• Step Five: Target Your Audience
• Step Six: Use Social Media
• Step Seven: The Importance of Your Own Website
• Step Eight: Write Your Bio
• Step Nine: Create Your Visual Identity
• Step Ten: Create Your Content
• Next Steps