Merchandise an Online Shop: Create Your Own Product Lookbook

In this 14-minute class, you'll learn how to create a lookbook with Kate Miss, an independent jewelry and graphic designer who works with artists all around the world to create successful Big Cartel shops.

A lookbook is an artistic depiction of your product in a particular setting beyond straight-on simple product photos. In a digital world, it helps achieve the feel of physical presence, staging, design, and planning that traditional retailers put into a brick-and-mortar store. It helps buyers perceive your product in the way you want.

You'll learn common lookbook concepts, tips for shooting your product, and best practices for finalizing a lookbook that's right for your products and brand. All you need to get started are products to sell!

Big Cartel helps makers, designers, musicians, and other artists build a unique online store and run a creative business. Explore more at Big Cartel.

• Getting Started
• Five Common Concepts
• Shooting Products
• Using Your Lookbook