Measuring Success in Digital Marketing Campaigns

Digital marketing is a two way conversation that is constantly evolving and changing. As new platforms emerge and existing platforms update, how can you consistently set yourself up to measure success in your digital marketing efforts? This class will walk you through key foundations and concepts, allowing you to measure success and results across your digital marketing efforts. By taking this class you will learn how to set realistic goals, how to think strategically on various platforms, the value of quantitative and qualitative results, the value of working with influencers to create success, and finally how to benchmark results for future projects.

The project for this class will entail creating a digital campaign brief, and putting together your own benchmarks for the success metrics you would take away and measure from this campaign.

This class is geared towards the individual that has a product, brand or web presence that they want to create awareness for online, but they want guidance to make sure they are setting themselves up for success and growth.

A basic knowledge of social media is required.

• Class Introduction
• Project Deliverables
• Social Media Key Concepts
• Setting Realistic Goals
• Creating Content
• Working with Influencers
• Qualitative vs. Quantitative Results
• Tracking Results and Benchmarking Results
• Final Thoughts