Marketing for Artists: Learn the Top 5 Marketing Mistakes Artists & Creatives Make

I’ve been working with artists and creatives to get the word out about their work for more than 12 years.

I’ve been on both sides of the fence, as a blogger, handmade shop owner, craft show vendor and digital marketing specialist. I created MissMalaprop.com in 2006 as a place to spread the word about artists I loved. It's evolved since then, and I later ran my own e-commerce shop, where I sold my own handmade work alongside that of other artists. I also sold these products at many craft shows, art markets and festivals over the years:

More recently, I’ve worked full-time at a digital marketing agency, where I worked with businesses of all shapes and sizes to get the word out via social media and their websites.

I’ve seen people the same marketing mistakes again and again, whether it’s independent artists and creatives, small business owners or big companies. And I don’t want it to happen to you. In this free class, I’ll share the top 5 marketing mistakes that I see artists & creatives make that prevent them from selling more of their handmade products.

(Prefer to listen? I’ve also recorded a Badass Creatives podcast episode about this very topic, which includes some slightly different tips and resources than mentioned in the videos!)

Like this class? You might also like my Skillshare class DIY SEO for E-commerce:

• Intro
• Marketing Mistake #1: No specific ideal customer
• Marketing Mistake #2: Lack of branding
• Marketing Mistake #3: Poor photography
• Marketing Mistake #4: Not nurturing customers via email
• Marketing Mistake #5: No understanding of SEO