Marketing and Sales 101

Offered By: Skillshare

Tags

Marketing Courses Sales Courses Digital Marketing Courses Pricing Strategy Courses Market Research Courses Lead Generation Courses Product Development Courses Market Segmentation Courses

Course Description

Overview

In this business course, we'll dive into the world of marketing and sales by exploring the following:

What makes a great product/service?
How to price it?
Where to sell it?
How to promote it through traditional and digital channels.
We'll learn from the past and look towards the future by implementing digital strategies and designing marketing funnels that will see your endeavours grow!

Who is this course for?

Freelancers looking to expand their business reach
Individuals looking to grow and expand their organisation's reach

Syllabus

Introduction
What is marketing?
Product
Price
Place
Promotion
Market Research
Market Segmentation
Marketing Approaches
Traditional Marketing
Digital Marketing
Lead Generation and Sales Funnels
Campaign Strategy
Useful websites and online tools
Conclusion

Taught by

David Ritchie

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