Logo Design Techniques in Adobe Illustrator - 6 Projects for Beginners

Learn six logo design techniques in Adobe Illustrator, to either learn the software in a practical way or to get ideas for logo shapes and text!

• Learn from case studies of negative space in Illustrator and then learn techniques to create negative space using Illustrator.
• Learn how to use custom shapes from Adobe Photoshop to customize and use for logos in Illustrator.
• Apply freeform drawing techniques to design shapes in Illustrator.
• Apply best practices for drawing over a photo and how to simplify and stylize the shapes for a logo in Illustrator.
• Produce custom brushes and then adjust their attributes to use for logo design in Illustrator.
• Learn and apply the Shape Builder and Live Paint Bucket tools in logo design.

About the instructor:

I've taught logo design at the university level for the past nine years, and I've also been internet development director at an award-winning advertising design firm and managing editor of two graphic design magazines, one which focused on Illustrator. I've also done freelance graphic design work for years.

• Logo Design in Adobe Illustrator Introduction
• Versions of Creative Cloud, Toolbar Customization, and Mac vs. PC
• Negative Space in Logo Design and Illustrator
• Using Photoshop Shapes for Logos in Illustrator
• Freeform Drawing Shapes for Logo Design in Illustrator
• Drawing Over a Photo for a Logo in Illustrator
• Using Custom Brushes for Logos in Illustrator
• Shape Builder and Live Paint Bucket Tool for Logos in Illustrator