Logo Design For Versatility: How Big Brands Have Adapted

Whether you are a Graphic Designer, business owners that just need to design your their own logo,  or even a hobbyist, one of the most important factors of good logo design is versatility. Meaning does the logo work in as many different places as possible? This is more important than ever because logos appear in ways we never previously predicted.This is a very important aspect of how to design a logo.

From social media to app icons on your watch, a logo must now appear at impossibly small sizes. In this class we will go over a variety of case studies illustrating how big brands tackle the problem of making sure their brand is still recognizable, across a wide variety of applications and sizes. Some solutions are unique to say the least.

Remember, many of these brands have spent millions of dollars to make sure their logos are as perfect and versatile as possible. So let’s take some time to study them in ways we haven’t before, so we can learn as much as possible on their dollar.

This class is designed for anyone that wants to know more about what makes a great logo. Whether that’s a small business owner, an entrepreneur, or a junior or intermediate graphic designer that hasn’t learned the subtleties needed to create a great and versatile design. 

Don't skip this! This information isn't a quick fix trend, this is the kind of information that'll change how you think about design from now on.

• Class Trailer
• The Big Picture
• Size Matters: Social Media - Nike & Apple
• Case Study: Google
• The Class Project
• Are Responsive Logos A Hoax? - Disney, WB, & Lacoste
• When To Use Just A Wordmark
• Case Studies: Subway & Burger King
• BK Update
• Keep It Simple; But Don't Get Sued!
• A Symbol With An Ego
• How Can I Be Creative? - Dropbox
• Time To Summarize
• Many Thanks!