Logo Design: Create a Mark for your Favorite Restaurant or Bar

This class focuses on the steps and techniques that I use to efficiently create conceptual logos for client projects. In this particular class I will demonstrate how I use this process to create a logo concept for a retro arcade bar. We'll review research practices, mood board creation, tools and techniques for building a conceptual vector logo based off of sketches and reference materials in Illustrator.  We'll also work through selecting and modifying type fonts, applying color, and presentation ideas using contextual mockups.

 

• Introduction
• Supplies & Logos
• Research
• Word List
• Sketchups
• Mood Board
• Vectorize
• Typography
• Color
• Mockup
• Cheers