Lettering for Package Design: From Sketch to Label

Join iconic lettering artist Jon Contino as he shares his process for preparing, designing, and executing iconic graphic labels. Whether it's packaging, t-shirts, or apples, there's a right way to design and illustrate a label — and now you can learn how.

You'll go behind-the-scenes in Jon's studio to explore what inspires him and see his full label design process — from research, sketches, and composition to manipulating final colors on the computer.

With 30 minutes of video lessons, 3 class-specific project guides, links to favorite articles, and a collection of core reference images, this class will inspire you to transform a simple sketch into a real mark. Get ready to make a lettered label you'll love!

Designs by Jon Contino

• Introduction
• My Favorite Hand-Illustrated Labels
• Translating Your Mood Board Into Sketches
• Working With Your Top Design (5:54)
• Explore Design on Skillshare