Intro to Your Business Social Media Strategy (writing, posting, tracking)
Offered By: Skillshare
Course Description
Overview
It is becoming harder and harder to get our content noticed on social media. Creating engagement and driving people to our blogs, podcasts, sales pages, products or opt-ins are an important part of growing a business, and knowing how to write content that converts can feel like an uphill battle.
This course helps show you easy ways to create intriguing social media content that will get you noticed.
You will not only learn how to write for social media, you will also learn what social media manger is best for you, how to use each social media platform to your advantage, and how to research hashtags.
After this course you will be able to create content for social media that is engaging, fun, and drives action.
Syllabus
- Join the Course Now
- Welcome!
- Understanding Different Platforms
- Writing Social Media Content for Instagram
- Writing Social Media Content for Twitter
- Writing Social Media Content for Facebook, LinkedIn & Google+
- A brief overview of Facebook Ads
- Hashtag Research
- Writing Social Media Content for Your Blog Post
- Writing Social Media Content for Your Service / Product
- Writing Social Media Content for Your Opt-in
- Buffer Overview
- Coschedule Overview
- Hootsuite Overview
- MeetEdgar Overview
- Now go out and rock it!
Taught by
Dana Malstaff
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Cardiff University via FutureLearn