Intro to UX: Fundamentals of Usability

Join UserTesting's Marieke McCloskey for an insightful dive into usability — what it means, why it matters, and how you can optimize your product, service, or business.

What: In today's competitive market, it's never been more important to make sure that your user experience is easy, clear, and enjoyable. This 90-minute class gives you the frameworks, tools, and tactics to create a stand-out user experience, with key lessons in: 

• what usability is
• designing digital products for optimal usability
• ways to evaluate usability (with hands-on demonstration)
• best practices for reporting findings and recommendations

Who: This class is ideal for designers, marketers, product managers, developers, and everyone involved in a crafting great customer experiences.

Why: You'll gain a richer understanding of usability as a discipline, empowering you to design, evaluate, and iterate on the user experience.

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Explore more Skillshare classes by the experts and strategists at UserTesting, a user experience research platform for fast, real-time feedback.

• Intro to UX: Creating Omnichannel Experiences
• Intro to UX: User Experience Research Methods

• Introduction
• What is usability?
• Why does it matter?
• Designing Digital Products for Ideal Usability
• Types of Usability Testing
• Usability Testing Best Practices
• Reporting on Findings
• Demo: Usability Study
• Demo: Heuristic Evaluation
• Final Thoughts