Intro to UX: Creating Great Omnichannel Experiences

Join UserTesting's Stef Miller for an easy-to-follow, smart dive into creating great customer experiences!

What: This 45-minute class shares frameworks and tools for identifying, evaluating, and optimizing the touchpoints in your customer journey across different channels — from sites, apps, and emails to phone calls, in-person interactions, and more.

Who: This class is ideal for entrepreneurs, small business owners, product managers, marketing managers, and everyone involved in crafting great customer experiences and UX.

Why: You'll gain a holistic and strategic understanding of how your touchpoints work together — helping you unlock user empathy, customer satisfaction, brand consistency, and business success.

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Explore more Skillshare classes by the experts and strategists at UserTesting, a user experience research platform for fast, real-time feedback.

• Intro to UX: Fundamentals of Usability
• Intro to UX: User Experience Research Methods

• Introduction
• What is an omnichannel experience?
• Phases + Touchpoints
• Journeys
• Opportunities
• Improvements
• Buy-In
• Closing