Intro to UX: Conducting Smart User Research

Join UserTesting's Janelle Estes for a straightforward look at how to gain smart, useful feedback about how users experience your product, service, or business.

What: Understanding your users' experience — behaviors, attitudes, and perceptions — helps you gain gain user empathy, see new opportunities for change, and prioritize product improvements. But: how do you gain that understanding? This 45-minute gives you an approach for 4 popular research methods so that you can truly understand your product's user experience.

Key lessons include:

• defining user experience research
• 3 core research goals
• 4 methods for capturing and sharing data
• FAQs like how to capture to feedback at different stages of product development

Who: This class is ideal for everyone involved in crafting great customer experiences: product managers, marketing managers, community managers, designers, and entrepreneurs.

Why: You'll gain a richer understanding of user feedback methods so that you can make smarter, more strategic decisions about the future of your business.

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Explore more Skillshare classes by the experts and strategists at UserTesting, a user experience research platform for fast, real-time feedback.

• Intro to UX: Creating Omnichannel Experiences

• Intro to UX: Fundamentals of Usability

• Introduction
• What is user experience research?
• What are your research goals?
• Ethnography
• Focus Groups, Surveys, and Interviews
• Usability Testing
• Web Analytics
• Conclusion