Intro to Email Marketing: Design Beautiful Branded Emails with Mailchimp

Email Marketing is still a huge part of an overall Digital Media Strategy for any brand. 

No doubt that if you want to stay engaged with your customers, you will need to be sending emails. But sometimes a simple email is not enough – you want to promote brand awareness and brand recognition to stay top of your customers’ minds.

Your emails need to be on brand. They need to be an extension of your Brand Identity and be a beautiful representation of it.

This class is a practical step-by-step guide to creating branded emails with Mailchimp.

Working with many SME owners in the past 15 years I found that the most effective way to create emails is just to build them directly within an email platform! That means that we won’t be designing the entire email in Photoshop, but rather start by planning out our email goals, create a wireframe and then build our email templates directly in Mailchimp.

Who is this class for:

• Designers looking to create a beautiful email for yourself or clients
• Entrepreneurs who want to dive into the world of Email Marketing
• Anyone else who needs an introduction into email building with Mailchimp

So if you have a brand to work with and some components that make up your Brand Style Guide, and now need a step-by-step guide for applying it to something practical, like an email template – this class is for you.

As always, I happily share and commentate my thought and decision making process along the way. 

What you will learn in the class:

• Learn about the most common email types you can send and the purpose for each
• Plan your email goals and learn why that’s important before you design your email
• Create a wireframe for your email design to save yourself from wasting time
• Watch a behind the scenes lesson of creating two email templates for a real client

• Class Introduction
• Collect Brand Elements
• Plan Your Goals
• Create Wireframes
• Design Newsletter Template - Part 1
• Design Newsletter Template - Part 2
• Customise Newsletter Template
• Design Standalone Template
• Final Thoughts + Class Project