Instagram for Business: Build an Engaged Community | Learn with Iconosquare
Offered By: Skillshare
Course Description
Overview
Unlock the power of Instagram for your business in this new, in-depth class with Iconosquare and Instagram marketing strategist Tyler McCall!
Whether you’re an entrepreneur, a blogger, a maker, or a member of a marketing team, learn to leverage Instagram as an ideal storytelling platform for your brand. Join Tyler as he shares his fresh, authentic approach to building a vibrant community full of devoted customers and superfans who are truly engaged. You’ll learn how to:
- Establish your audience and set the right objectives
- Create visuals that “stop the scroll”
- Craft an authentic voice
- Use comments, hashtags and locations to build community
- Measure success with Iconosquare
PLUS learn tips and tricks for using Instagram Stories — the most effective new way to convert followers to your website or newsletter.
Through downloadable worksheets and countless tips, tricks, and words of advice, you’ll walk away with a concrete strategy to create the right content, connect with your followers, and craft an authentic presence with tangible results.
_______________________________
Iconosquare works with your Instagram and Facebook accounts to help you grow a social-rich media strategy, effectively interact with your community and measure your efforts with metrics. Start your free trial today!
Syllabus
- Introduction
- Getting Started
- Establish Your Audience
- Determine Your Objective
- Craft Your Story
- Find Your Voice
- Create Your Visuals
- Put it into Action
- Engage Your Community
- Measure Success
- Bonus: Instagram Stories
- Final Thoughts
- What's Next?
Taught by
Tyler McCall
Related Courses
Content Strategy for Professionals: Engaging AudiencesNorthwestern University via Coursera Social Media for Journalists: The Basics
Independent Informer et communiquer sur les réseaux sociaux
First Business MOOC Talk the Talk: How to Give a Great Presentation
The Open University via FutureLearn Arts and Culture Strategy
University of Pennsylvania via Coursera