Instagram Essentials: Build Your Brand, Grow Your Community

Join Photographer and @Socality founder Scott Bakken for a fun, beautiful 40-minute class on finding your voice and building your online community through Instagram!

Inspired by the Socality community of photographers and adventurers that Scott created, you'll learn how to use your social media presence to build your own community. Scott shares insightful tips on identifying and photographing your surroundings and editing for a unifying aesthetic. You'll learn how to connect with people from around the world on social media, and make your voice heard through your online presence.

You'll be on your way to building your own online presence by the end of this class. You'll capture 3 photos of the place that tells your story– all with a unifying aesthetic that will begin to define your voice.

Photos courtesy of @scottcbakken

• Introduction
• Finding Your Aesthetic & a Cohesive Theme
• How to Build Your Social Influence
• Community Engagement & Telling Your Story
• Strategy
• Product Placement & Authentic Captures
• Wrapping Up