How To Use TIKTOK For Business (Beginner to Advanced)

Requirements

• Desire to use TikTok and social media to promote your business

Description

Effective TikTok marketing to get you more traffic, followers, likes (hearts), shares, sales and conversions so you can grow your business.

The TikTok social media platform has seen explosive growth over the last two years.

It now has 800 million users that are desperate for fun and exciting content and this is a massive opportunity for you to promote your business.

To be successful with TikTok marketing you need to know how the platform works and how the users interact with each other.

============================

WHAT YOU WILL ACCOMPLISH BY THE END OF THE COURSE 

By the end of this TikTok marketing course you will be able to promote your business, personal brand, or products on TikTok, and get an increase in growth and engagement. 

TikTok is a powerful, “short & sweet” social broadcasting platform that can play a very significant and positive role in any business’ online marketing strategy.

Advertising on TikTok could be one of the most impactful decisions you make in your business’ online marketing strategy. You will learn TikTok marketing fundamentals and many advanced strategies that professional marketers use to promote their business on TikTok. These strategies will get you more followers, shares, engagement, and people clicking on whatever you are promoting.

============================

WHO THIS COURSE IS FOR

If almost no one is clicking on things you post, or you have no idea how to get the most out of TikTok to promote your business, this course is for you. This course is also for long-time TikTok users who want to take their TikTok marketing to a new level. 

After taking the course, you should be comfortable using TikTok to promote your business, and be able to grow your TikTok following and effectively promote your business on TikTok. 

============================

HOW THE COURSE IS STRUCTURED

The course first gives you solid TikTok marketing fundamentals. After that, the course discusses various TikTok marketing strategies. 

Learn the in's-and-out's of TikTok.

• What Is TikTok all about?
• Signing Up For TikTok
• TikTok Walkthrough
• Switching Your TikTok Personal Account Into a TikTok Pro Account
• Branding Your TikTok Profile For Business
• Creating Your First TikTok Video
• Using “Discover” as a Powerful Marketing Tool
• Creating A Hashtag Challenge
• Increasing Reach By Cross Promoting Your TikTok Content On Other Social Platforms
• How Businesses Use TikTok In the Real World
• Tips For Setting Up A Profitable Influencer Marketing Campaign For TikTok
• Best TikTok Video Ideas To Boost Your Brand
• Encouraging TikTok Users To Generate Content For Your Brand
• Running A Contest or Sweepstakes On TikTok The Right Way
• Best TikTok Marketing Strategies To Increase Followers
• TikTok Marketing Do’s And Don’ts
• TikTok Marketing Premium Tools And Services To Consider
• TikTok Marketing Success Stories
• TikTok Marketing Frequently Asked Questions
• Campaign objectives
• Ad groups & targeting
• Campaign setup
• Campaign editing and optimization
• TikTok Ads policies & best practices
• Measurement and analytics
• Best Practices For Using TikTok

============================

RESOURCES

Videos

• https://www.youtube.com/watch?v=l8SPUDXLpqQ
• https://www.youtube.com/watch?v=Fr1GZFI2c8w
• https://www.youtube.com/watch?v=w4v-BcAs3Z4
• https://www.youtube.com/watch?v=LzoKC2yq5rg
• https://www.youtube.com/watch?v=b5tt8IyB53w

Tools & Services

• https://brand24.com/blog/monitor-hashtag-performance/
• https://lightmv.com/es/
• http://www.inshot.com/
• https://pentos.co/
• http://funimate.com/

Additional Informtion

• https://digitalmarketinginstitute.com/blog/the-rapid-rise-of-tiktok
• https://influencermarketinghub.com/tiktok-marketing-for-beginners-a-marketers-guide-to- advertising-on-tiktok/
• https://www.socialmediatoday.com/news/tiktoks-turning-user-submitted-content-into-ads- without-user-knowledge/564518/

Blog Posts

• https://fangdigital.com/using-tiktok-to-promote-your-business/
• https://vidooly.com/blog/tiktok-marketing-for-business/
• https://mediakix.com/blog/tik-tok-trends/
• https://brand24.com/blog/tiktok-marketing/
• https://www.socialmediaexaminer.com/how-to-get-started-with-tiktok-guide-marketers/

Forum Chats

• https://www.warriorforum.com/learn-forum/1395857-instagram-copying-tiktoks-key- features.html
• https://www.warriorforum.com/social-media/1398094-can-you-promote-your-business- tiktok.html
• https://www.quora.com/How-do-you-use-TikTok-to-market-your-business
• https://www.businessadviceforum.com/threads/how-do-tiktok-users-earn-money.83515/
• https://www.askprob.com/forums/topic/how-to-earn-money-from-tiktok/

Affiliate Products

• https://mrmakemoney.com/make-money-online-tiktok/
• https://www.quora.com/Can-TikTok-be-used-for-affiliate-marketing
• https://howtomusically.com/affiliate/
• https://www.techjunkie.com/make-money-tik-tok/
• https://yhonglacson.com/how-to-earn-money-on-tik-tok/

Webinars

• https://www.youtube.com/watch?v=A7iyRh28NPw
• https://www.youtube.com/watch?v=MeGJZx2U5ZQ
• https://daxueconsulting.com/tiktok-marketing/
• https://www.youtube.com/watch?v=xqDPiA1EcNM
• https://www.youtube.com/watch?v=yRwgxpWtUC8

Infographics

• https://www.business2community.com/infographics/how-to-use-tiktok-in-your-marketing-strategy-infographic-02207315
• https://www.pinterest.com/pin/277534395773650099/
• https://mediakix.com/blog/tik-tok-user-growth-infographic/
• https://www.reddit.com/r/Infographics/comments/cx4thg/why_influencer_marketing_on_tiktok_ is_the_new_big/
• https://aritic.com/blog/aritic-pinpoint/tiktok-growth/

Case Studies

• https://mediakix.com/blog/tik-tok-influencer-marketing-case-study-instagram/
• https://theinfluencermarketingfactory.com/best-tiktok-case-studies-top-influencer-marketing-campaigns-updated-2019/
• https://www.goviralinatiktok.com/blog-1
• https://neoreach.com/case-studies/tik-tok/
• https://growthhackers.com/articles/best-tiktok-case-studies-top-influencer-marketing-campaigns- updated-2019

Facts

• https://mediakix.com/blog/top-tik-tok-statistics-demographics/
• https://www.oberlo.com/blog/tiktok-statistics
• https://www.konstructdigital.com/social-media/tiktok-stats-roundup-2019/
• https://www.businessofapps.com/data/tik-tok-statistics/

============================

YOUR TEACHER - SCOTT D. CLARY

As a career sales and marketing executive & leader, I've worked with a wide variety of organizations and peers, training thousands of individuals on both the hard and soft skills required to excel in their career.

On a professional level, I've worked within all size companies, and I've sold and marketed (as well as lead teams that have sold and marketed) to some of the most iconic F500 / F100 brands throughout my career.

I'm fortunate to have over 100+ of my thoughts and insights on sales, marketing, technology, business and entrepreneurship published in outlets such as Forbes, Wall Street Journal, Hackernoon, The Startup and others.

I'm the host of the Success Story Podcast (1m+ downloads), author of the ROI Overload Newsletter (with 30k subs and counting), founder of ROI Overload, a Sales & Marketing Community. (250k Followers) Newsletter, Publication & Startup Resource and a career Sales & Marketing exec.

I talk about sales, marketing, growth and startups on Twitter or LinkedIn @scottdclary

• Introduction
• Section 1 - TikTok Walkthrough
• TikTok Overview
• TikTok Mobile and Desktop App
• Setting Up Your TikTok Profile
• Adding TikTok Contacts
• TikTok Home Screen Controls
• TikTok Search and Explore
• Shooting Your Video with TikTok
• Add Sound To Your Video
• Effects Element for Videos
• Add Text to Your Video
• Add Stickers
• Add Voiceover
• Voice Effects
• Adjust the Clip
• Video Filters
• Post Your Video
• Upload From Your Mobile Device
• Do A Mobile Screen Capture Video
• Additional Settings
• Switching To A Pro Account
• Recording a Duet Video
• Uploading From Desktop
• Section 2 - TikTok Strategy
• Introduction to TikTok
• Setting up your Account
• Types of TikTok Content
• Creating Content
• Content Marketing Strategy
• Building A Following
• Marketing Strategies on TikTok
• TikTok Ads
• Case Studies
• Analytics
• Best Practices & Conclusion