YoVDO

How to Use LinkedIn and Optimize Your LinkedIn Profile- LinkedIn Lead Generation and Marketing

Offered By: Skillshare

Tags

LinkedIn Marketing Courses Business Development Courses Content Marketing Courses Copywriting Courses Lead Generation Courses Job Hunting Courses Social Selling Courses

Course Description

Overview

In this tutorial, you'll be learning the top 10 tips to optimize your LinkedIn profile.

When I first created a LinkedIn back in college, I had no idea how to fill out my profile...

"What kind of picture should I use for my LinkedIn profile?"

"What am I suppose to write in my "About" section when I barely had any working experience?"

"What's the point of filling my LinkedIn profile anyways?"

These were the type of questions that were running through my head as I stared at my blank LinkedIn profile page.

But over the years as I got more experience and applied for different jobs, I realized how powerful an asset LinkedIn could be!

Every time I applied for a new job or went in for a job interview, I noticed that the recruiter ALWAYS looked at my LinkedIn profile ahead of time.

My LinkedIn profile was my chance to make a strong first impression and get my foot in the door.

I also found this to be true working in sales and business development.

Every time I tried reaching out to a prospect to schedule an appointment, the first they would do is take a look at my LinkedIn profile.

Once people look at your LinkedIn profile, they'll make a split-second decision on whether they should take a meeting with you.

So whether you're:

-looking for a job

-working in sales and business development

-working in recruiting

-or looking to build your network

Having a killer LinkedIn profile will help you achieve your goals.

--

If you enjoyed this course, be sure to give it a LIKE and leave a REVIEW!


Syllabus

  • How to Use LinkedIn and Optimize Your LinkedIn Profile 10 Top Tips
  • Top LinkedIn Profile Tips Class Intro
  • Guide To Generating Leads on LinkedIn
  • Outbound Lead Generation Using LinkedIn and Cold Email
  • Next Steps
  • Connecting With Prospects Who've Viewed Your Profile
  • Inbound Connection Request
  • LinkedIn Social Selling & Content Marketing Overview
  • Topics To Use To Start a Conversation
  • Common LinkedIn Marketing Mistakes To Avoid
  • Easy Copywriting Formula For LinkedIn
  • How To Use LinkedIn Hashtags
  • LinkedIn Downloads Case Studies, White Papers, Checklists, etc
  • LinkedIn Polls
  • LinkedIn Text & Photo Post
  • LinkedIn Text Posts
  • LinkedIn Videos
  • Offering Help
  • Reposting Other People's Content
  • Types of Content To Create on LinkedIn

Taught by

Patrick Dang

Related Courses

AI Technology for Marketing Optimization
Davidson College via edX
The ClickMinded Email Marketing Course
Independent
The Strategy of Content Marketing
University of California, Davis via Coursera
Copywriting for Content Marketing
The Chartered Institute of Marketing via FutureLearn
Copywriting Fundamentals
The Chartered Institute of Marketing via FutureLearn