How to Use LinkedIn and Optimize Your LinkedIn Profile- LinkedIn Lead Generation and Marketing
Offered By: Skillshare
Course Description
Overview
In this tutorial, you'll be learning the top 10 tips to optimize your LinkedIn profile.
When I first created a LinkedIn back in college, I had no idea how to fill out my profile...
"What kind of picture should I use for my LinkedIn profile?"
"What am I suppose to write in my "About" section when I barely had any working experience?"
"What's the point of filling my LinkedIn profile anyways?"
These were the type of questions that were running through my head as I stared at my blank LinkedIn profile page.
But over the years as I got more experience and applied for different jobs, I realized how powerful an asset LinkedIn could be!
Every time I applied for a new job or went in for a job interview, I noticed that the recruiter ALWAYS looked at my LinkedIn profile ahead of time.
My LinkedIn profile was my chance to make a strong first impression and get my foot in the door.
I also found this to be true working in sales and business development.
Every time I tried reaching out to a prospect to schedule an appointment, the first they would do is take a look at my LinkedIn profile.
Once people look at your LinkedIn profile, they'll make a split-second decision on whether they should take a meeting with you.
So whether you're:
-looking for a job
-working in sales and business development
-working in recruiting
-or looking to build your network
Having a killer LinkedIn profile will help you achieve your goals.
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Syllabus
- How to Use LinkedIn and Optimize Your LinkedIn Profile 10 Top Tips
- Top LinkedIn Profile Tips Class Intro
- Guide To Generating Leads on LinkedIn
- Outbound Lead Generation Using LinkedIn and Cold Email
- Next Steps
- Connecting With Prospects Who've Viewed Your Profile
- Inbound Connection Request
- LinkedIn Social Selling & Content Marketing Overview
- Topics To Use To Start a Conversation
- Common LinkedIn Marketing Mistakes To Avoid
- Easy Copywriting Formula For LinkedIn
- How To Use LinkedIn Hashtags
- LinkedIn Downloads Case Studies, White Papers, Checklists, etc
- LinkedIn Polls
- LinkedIn Text & Photo Post
- LinkedIn Text Posts
- LinkedIn Videos
- Offering Help
- Reposting Other People's Content
- Types of Content To Create on LinkedIn
Taught by
Patrick Dang
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