YoVDO

How to use Google Analytics to set your SEO strategy

Offered By: Skillshare

Tags

Google Analytics Courses SEO Strategy Courses

Course Description

Overview

Do you have a website but don't get many visitors via Google?
Did you start optimizing your website for Google but stopped when you didn't see the results you want? 

Then join me for this strategic class to get some focus in your SEO struggle and grow your traffic. After this class you understand better how Google works and where you have to focus on. You will see positive SEO results sooner and this way you will start to love SEO as your main marketing channel for your business.

This class is the first of a sequence of classes that will help you to Set your SEO strategy. This class uses Google Analytics as a tool to create a strategy and in the next classes we use other tools to adjust or refine your strategy for the best results.

In this 45 minutes class I show you how to start your Google Analytics analysis to make your own SEO strategy. Each short lesson is filled with data and experience as well as specific strategic choices and examples. 

Plus, the class includes an exclusive downloadable worksheet to help you put the analyses into a strategy! 

This class is ideal for everyone looking to take their online business to the next level. If you wanna start with SEO and you have a website, this class is the perfect place to begin.

Looking for more knowledge about SEO and want to start optimizing pages? Be sure to join my Skillshare class, Keyword research and optimizing pages class.


Syllabus

  • The best start of SEO - Make a SEO strategy
  • How does google work?
  • What is a SEO strategy?
  • Google Analytics: Add to your site
  • Google Analytics: See your statistics
  • Analysis 1: Your favorite pages
  • 301 redirect
  • Analysis 2: Time on page
  • Analysis 3: Returning visitors
  • Skillshare Project, Worksheet & Next class

Taught by

Marjet Wullink

Related Courses

Analíticas y Métricas de Marketing
Tecnológico de Monterrey via Coursera
Analyze Website Visitors with Google Analytics Segments
Coursera Project Network via Coursera
Assess for Success: Marketing Analytics and Measurement
Google via Coursera
Building Custom Regional Reports with Google Analytics
Coursera Project Network via Coursera
Create an A/B web page marketing test with Google Optimize
Coursera Project Network via Coursera