How to name your brand or product
Offered By: Skillshare
Course Description
Overview
Naming your company or a product is often the first step to successful branding, but can also be one of the hardest to get right. Join me in this class to help you on your brand journey.
We will explore 10 ways to go about naming your brand or product. I will give big brand examples of each option and discuss the pros and cons before talking about they might work for you.
Syllabus
- Introduction to the class
- What we will cover
- Descriptive
- Evocative
- Historical
- Arbitary
- Composite
- Invent a new word
- Geographical
- Pairing words
- Acronyms
- Using your own name
- Next steps
- Outro
Taught by
Faye Brown
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