How to Create an Engaging Food Blog Post

If you’ve always wanted to start a food blog, but weren’t sure where to begin, this class is for you! Mackenzie Schieck shares food writing and digital content creation tips gained during her seven years as an editor at Allrecipes.com, as well as from creating her own blog, Pine and Crave, in March 2016. In this class, you’ll get practical advice for creating a post that readers click on, consume, and share, including all the basics for how to approach:

• Photography (styling, best angles, types of shots)
• Writing (developing voice, identifying your style, nitty-gritty consistency stuff)
• Putting it all together into a cohesive post

This class is perfect for anyone who has a passion for food, and wants to share it with others. When you’re finished, you’ll have a mouth-watering blog post that’s ready to hit publish on! Basic knowledge of at least one blogging platform recommended, and access to a camera. (Any type of camera will do--camera phones welcome!)

• Introduction
• Class Project Overview
• Coming Up with a Blog Post Subject
• Quick Chat About Camera Type
• How to Take Visually Descriptive Photos
• How to Get Started with the Writing
• How to Put it All Together
• Quick Wrap-Up and Final Tips