YoVDO

HOW TO CREATE AN EFFECTIVE CONTENT MARKETING STRATEGY

Offered By: Skillshare

Tags

Content Marketing Courses Content Strategy Courses Target Audience Analysis Courses

Course Description

Overview

In the How to Create an Effective Content Marketing Strategy, you'll learn how to create a strategy in five easy steps so that you can get started with creating compelling content that converts! 

Included in this course, we'll also discuss the following: 

  1. Learn more about the different types of content that you can create to convert more of your audience. 
  2. Discuss the six rules for content marketing. 

This is a beginner course designed to touch on the basics of creating a content marketing strategy.

If you're looking for more advanced training regarding this topic, stay tuned for more courses coming soon!


Syllabus

  • INTRO
  • STEP 1: TARGET AUDIENCE
  • STEP 2: OBJECTIVES
  • STEP 3: PLATFORMS
  • STEP 4: CONTENT STRATEGY
  • STEP 5: POSTING STRATEGY
  • FINAL THOUGHTS
  • WHAT'S NEXT

Taught by

Kayla Brissi

Related Courses

Content Strategy for Professionals: Engaging Audiences
Northwestern University via Coursera
Writing for the Web
Open2Study
Content Strategy for Professionals: Expanding Your Content’s Reach
Northwestern University via Coursera
Content Strategy for Professionals: Capstone Project
Northwestern University via Coursera
The Importance of Listening
Northwestern University via Coursera