YoVDO

HOW TO CREATE AN EFFECTIVE CONTENT MARKETING STRATEGY

Offered By: Skillshare

Tags

Content Marketing Courses Content Strategy Courses Target Audience Analysis Courses

Course Description

Overview

In the How to Create an Effective Content Marketing Strategy, you'll learn how to create a strategy in five easy steps so that you can get started with creating compelling content that converts! 

Included in this course, we'll also discuss the following: 

  1. Learn more about the different types of content that you can create to convert more of your audience. 
  2. Discuss the six rules for content marketing. 

This is a beginner course designed to touch on the basics of creating a content marketing strategy.

If you're looking for more advanced training regarding this topic, stay tuned for more courses coming soon!


Syllabus

  • INTRO
  • STEP 1: TARGET AUDIENCE
  • STEP 2: OBJECTIVES
  • STEP 3: PLATFORMS
  • STEP 4: CONTENT STRATEGY
  • STEP 5: POSTING STRATEGY
  • FINAL THOUGHTS
  • WHAT'S NEXT

Taught by

Kayla Brissi

Related Courses

Writing for the Web
Open2Study
Digital Branding and Engagement
Curtin University via edX
Requerimientos, planeación, ejecución y medición de estrategias para redes sociales
Tecnológico de Monterrey via Coursera
Viral Marketing and How to Craft Contagious Content
University of Pennsylvania via Coursera
Advanced Content and Social Tactics to Optimize SEO
University of California, Davis via Coursera