Google Tag Manager

Google Tag Manager (GTM) allows you to quickly and easily manage your analytics scripts, remarketing pixels, click tracking software and any other software that requires JavaScript tags inserting into your website.

In this class, you'll learn how to use GTM, from the fundamentals to more advanced features. Step-by-step we will walkthrough:

• Creating tags

• Using event and URL-based triggers

• Sequencing tags correctly

• Tracking custom data with variables

• Integrating with Google Analytics and Facebook Pixel

You will be able to follow along on your own website, from installing GTM, to setting up your tags, previewing, testing and publishing them.

• Welcome
• What is Google Tag Manager?
• Registering an account
• Tags and containers
• Creating your first container
• Installing the GTM code
• Installing in WordPress
• Using Tag Assistant
• Creating your first tag
• Previewing and publishing
• Setting up Google Analytics
• Setting up Facebook Pixel
• What are triggers?
• Creating a trigger
• Using the trigger in a tag
• Sequencing tags
• Everything is a tag
• Sending events to Google Analytics
• Custom events
• What are variables?
• Built-in variables
• DOM elements
• Cookies
• Data layer variables