YoVDO

Google Ads for Beginners

Offered By: Skillshare

Tags

Google Ads Courses Digital Marketing Courses Budgeting Courses Keyword Selection Courses

Course Description

Overview

Are you looking to dive into paid search engine marketing and target quality web traffic to a product or business? Learn how to fully utilize Google Adwords including keyword selection, budgeting, bid strategies, testing ads, optimizing, and more! Brittany Whitlock, Google Adwords Certified, will guide you to confidently setup and manage Google Adwords campaigns to take your digital marketing strategy to the next level. You’ll effectively begin to reach customers closer down the purchasing path leading to conversions and/or lead generation.

Who should take this class?

Whether you are interested in the inter workings of paid search engine marketing  or ready to setup and fully utilize Google Adwords this class is for you!


Syllabus

  • Google Ads Intro
  • Intro: The Magic of Google
  • Important Search Marketing Terms
  • Elements of Creating an Ad
  • Project: Create an Ad!
  • Display and Retargeting Ads
  • Leading to an Effective Landing Page
  • Setting Up a Campaign
  • Part 2: Setting up a Campaign
  • Beta + Ad Approval Process
  • Activity + Keyword Creation
  • Analyzing & Optimization

Taught by

Brittany Whitlock

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