Get Paid: Pricing, Rates, and Structures for Small Businesses

The average freelancer loses about $7,500 in “work done for free” according to a 2017 survey. Female freelancers are also paid 32% less than their male counterparts according to a 2017 FastCompany article.

How does your bottom line compare?

• Are you making enough to make ends meet?
• To save for retirement?
• To pay for healthcare insurance and time off?
• To not work every waking hour of every day?

In short: is your pricing sustainable for the kind of life you want to live? Moreover: are you just basing your rates off of an average, a feeling, your tarot cards, or gut instinct? That’s nonsense. Let’s fix it.

In this class, I’ll teach you how to:

• Create a sustainable pricing structure and balance your services
• Set your rates and pricing structure based on what you deserve to get paid - not on what the market “says” you should get paid
• Identify common traps in pricing models that can get you stuck charging too much or not enough
• Back up your pricing structure with marketing and processes that reduce sticker shock
• Track your pricing return-on-commitment and your customer’s return-on-investment with two really simple graphs

Best of all? You don’t have to waste weeks brainstorming. By answering 4 simple questions, you can get 90% of the way to a new pricing structure that will serve you well.

Who is this guy and how does he know about business?
I’m Nick Armstrong: the Geek-in-Chief behind WTF Marketing, dad, author, Ignite, PechaKucha, Startup Week, and TEDx speaker, audio drama enthusiast, and award-winning entrepreneur. Through WTF Marketing and partner organizations, I’ve served a wide array of happy clients ranging from mom-and-pop shops to Fortune 100’s. I’ve co-organized community events like Fort Collins Comic Con, Startup Week Fort Collins, TEDxFoCo, Ignite Fort Collins, LaidOffCamp/CareerCamp, PodCamp Fort Collins, and more. My local efforts landed me a prestigious spot as one of BizWest’s 40 Under Forty in 2016 and the Colorado Association of Libraries’ Library Community Partnership Award in 2018.

If you're launching something new, my classes can help you:

• Build a Profitable Business Plan in 2 Hours or Less
• Learn the Basics of PR and Marketing
• Name your Brand
• Get Paid Faster
• Build Better Client Relationships
• Negotiate Better
• Give a Better Speech (maybe to pitch your biz?)

 

• Introduction
• The Value of $1
• Question #1: How Do You Work?
• Question #2: How Do Your Competitors Work?
• Question #3: What Kind of Life Do You Want To Have?
• Question #4: What's Your Story of $1?
• Bonus Question: Where Are Your Leaks?
• Summary and Class Project