Freelancers - How to Connect with the Right Customers & Keep Them Coming Back

As a freelancer, are you struggling to find the right customers and to keep them? The right customers are customers that offer you a value beyond paying your gig. It’s about creating mutual value and energy, nurturing both.

This course will help you get your marketing strategy straight, finding and truly connecting with these customers. It will help you clarify how to communicate with them, so that you will not only attract the right customers, but also create a long-term and mutually beneficial relationship with them.

• Introduction
• Connect and attract - Start with WHY
• Keeping them engaged and maximizing value - Customer Value Optimization
• Strategically organizing yourself for consistency and success - Business Models
• Get, Keep and Grow your Customers
• Checking back to your purpose
• Making things easier for yourself and for your customers - Automation
• Conclusions