Finding Instagram Success: Build an Account People Care About

Want to stand out on a crowded platform? You already have everything you need!

Join Taylor Loren, Head of Content Marketing at Later, for a 60-minute class all about building an Instagram presence that embodies your whole self — and attracts followers who genuinely care!

After a decade of growing Instagram accounts behind-the-scenes for big brands and celebrities, Taylor felt like posting to her own profile was a chore. In response, she developed a step-by-step approach that removes the pressure to be perfect, reframing Instagram as a tool for achieving your personal vision of success. 

Designed for anyone who wants to be someone online, each lesson provides accessible, actionable steps to take you from just another user to a must-follow account. 

Key lessons cover:

• Defining Instagram success on your own terms
• Debunking common myths and working with the algorithm
• Creating a one-of-a-kind account that’s worth the follow
• Building a community that’s obsessed with you

Plus, Taylor shares tips and examples from her own journey to find balance online, as she grows a blog, maintains a career, and opens up about mental health on her feed. 

Whether you’re an entrepreneur, aspiring influencer, or simply someone who wants to create content people care about, Taylor’s holistic approach will eliminate the pressure and give you the tactical tools you need to achieve your goals, online and off!

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Later is the #1 Instagram marketing platform that helps you schedule posts and stories, plan your feed, find user-generated content, and so much more - all for free!

Get your first month of Later Premium for free using the code SKILLSHARE20

• Introduction
• Why Instagram is Awesome
• Busting the Myths
• Understanding the Algorithm
• Updating Your Profile
• Defining Your Mission
• Branding Your Profile
• Conducting a Content Audit
• Creating Great Content
• Building a Workflow
• Growing Your Audience
• Final Thoughts