FIND YOUR NIKE SWOOSH: BASIC LOGO DESIGN

                                                             Logo Design Student Work

DESIGN A LOGO THAT GRABS ATTENTION

A logo is typography (logotype) and/or an icon (logo mark) that sets us apart from everyone else. A logo compresses meaning into a small, well composed unit, a unit that will be integral to your entire brand. That’s a lot of pressure for any design! A creative logo design has to be on point, it must be relevant, it must communicate, and it gives your organization a professional, polished, and well-thought-out look.

Whether you're just starting out and need a logo, looking to redesign or update your existing logo, or simply want to refresh your logo design skills, this class is for you!

What we will do in this class:

You will design a logo - for yourself, for a startup, for a friend's or family business, or redesign a logo for company you admire or one you simply don't like.

Who this class is for:

• You are interested in logo design but don’t know where to start.
• You need a logo and want to do it yourself.
• You've designed logos before and want to refresh your skills.
• You're a small business owner with no budget for a designer.

• Trailer
• Choose a Logo to Design, Identify Your Target Audience
• Create Mood Boards
• Post your Mood Boards
• Sketching Pep Talk, Show and Tell
• Illustrator techniques for smoothing out those rough edges
• Moving Forward with Your Best Sketches
• Considering Logo Sketches
• Sketches and Go to Finish Choices
• Rough Comps of Your Finished Logos