YoVDO

Find Your Brand Voice: A Brand First Workshop

Offered By: Skillshare

Tags

Brand Voice Courses Branding Courses Brainstorming Courses Personality Traits Courses

Course Description

Overview

A workshop format class to figure out your brand's voice. We will work through the personality of your brand to create a clear and compelling voice.  Download the worksheets and let's go!

In this class I will take you through content and tools I use when working with clients, leading branding workshops, and tools I use with my students. I will lead you through a real world example and use a new business I'm launching as a real life example, to show you how I work through these steps. Follow along as the video plays, pause when you need a minute to brainstorm and hop back in when you are ready. 

This process is used by me on a daily basis when working with my clients. Whether you are trying to develop a personal brand, a brand for your business, or a brand for a client, knowing the voice of your brand is essential. 

Let's get started!

This class is part of a series covering the Branding process. They do not need to be taken in order, but I'd obviously recommend them all. 

1 / Find Your Focus

2 / Find Your Voice 

3 / Keep it Consistent

4 / Tell Your Brand Story


Syllabus

  • Welcome
  • Project
  • What is Branding?
  • Brand Archetype
  • Personality Slider
  • Competitive Landscape
  • Personality Traits
  • Brand Voice Chart
  • Writing & Brainstorming

Taught by

Chris Fredricks

Related Courses

Leading Strategic Innovation in Organizations
Vanderbilt University via Coursera
The Design Process
Marist College via Independent
创新思维
University of Science and Technology of China via Coursera
Business English: Marketing and Sales
Arizona State University via Coursera
Design Thinking: Ideation, Iteration and Communication
Rochester Institute of Technology via edX