Find Your Brand Voice: A Brand First Workshop
Offered By: Skillshare
Course Description
Overview
A workshop format class to figure out your brand's voice. We will work through the personality of your brand to create a clear and compelling voice. Download the worksheets and let's go!
In this class I will take you through content and tools I use when working with clients, leading branding workshops, and tools I use with my students. I will lead you through a real world example and use a new business I'm launching as a real life example, to show you how I work through these steps. Follow along as the video plays, pause when you need a minute to brainstorm and hop back in when you are ready.
This process is used by me on a daily basis when working with my clients. Whether you are trying to develop a personal brand, a brand for your business, or a brand for a client, knowing the voice of your brand is essential.
Let's get started!
This class is part of a series covering the Branding process. They do not need to be taken in order, but I'd obviously recommend them all.
1 / Find Your Focus
2 / Find Your Voice
3 / Keep it Consistent
4 / Tell Your Brand Story
Syllabus
- Welcome
- Project
- What is Branding?
- Brand Archetype
- Personality Slider
- Competitive Landscape
- Personality Traits
- Brand Voice Chart
- Writing & Brainstorming
Taught by
Chris Fredricks
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