Find Your Brand Focus: A Brand First Workshop

A workshop format class to figure out your focus as a brand. Download the worksheets and let's go!

In this class I will take you through content gathered from the Google Venture's 3 Hour Brand Sprint, as well as tools I use when leading Branding workshops in real life. The goal is to brainstorm the things that really matter to you as a brand, and in the end figure out what makes you REALLY different from your competition. 

I will lead you through a real world example and use my design studio as an example. Follow along as the video plays, pause when you need a minute to brainstorm and hop back in when you are ready. 

This process is used by me on a daily basis when working with my clients. It also uses a design sprint format of Note & Vote, which is used in design thinking exercises. At the very least you can figure out your personal brand, and if you work with clients you can apply it to their brands as well. 

Let's get started!

This class is part of a series covering the Branding process. They do not need to be taken in order, but I'd obviously recommend them all. 

1 / Find Your Focus

2 / Find Your Voice 

3 / Keep it Consistent

4 / Tell Your Brand Story

• Hello!
• 20 Year Roadmap
• Start With Why
• Top 3 Values
• Top 3 Audiences
• Brand Promise / Differentiation
• Brand Positioning Statement