Facebook for Small Business - Essential Training

In this essential training course for Facebook for Small Business, you’ll learn the in’s and out’s of a Facebook business—the other half of the FB world. While you can do a lot on the personal side, you can supercharge Facebook with a business page, if you take advantage of all it has to offer.

Instructor, Haydn Adams, navigates you through his own business pages and client examples to show you how he utilizes all of the organic (non-paid) options Facebook gives you. You’ll watch training videos which give you step-by-step directions on how to do various activities on the Facebook page side.
If you run a small business and want to further leverage the Facebook Business world, this course is for you.

• Intro to this course
• Setting up a business page
• Defining a Target Audience
• Persona 1
• Persona 2
• Persona 3
• Arrange Your Navigation
• The Default "Write Message" Box
• Create a Photo Slide Show
• Video on Facebook
• Video on cover image
• Facebook Live
• Creating an Event on Facebook
• 4 Reasons for creating an event on Facebook - Part 1
• 4 Reasons for creating an event on Facebook - Part 2
• 4 Reasons for creating an event on Facebook - Part 3
• 4 Reasons for creating an event on Facebook - Part 4
• Publishing a FB Business Story
• Other publishing options: Offers, Polls, Jobs, Note
• Liking and Sharing as a biz
• Pages Feed on Biz page
• Tag another business in a post
• Reading the Insights
• Invite people to like my page
• Facebook Pages app