Facebook Advertising for Beginners: Launch Your First Campaign

This class teaches you the important basics of advertising on Facebook and takes you through the process of launching your very first Facebook ads campaign.

Who is this class for?

Anyone who wants to advertise to an audience on Facebook. Or, anyone who wants to find out more about Facebook ads before deciding if it's the right route to take. 

Here's what you will be learning and doing

• Know the important do's and don't's of Facebook advertising
• Install Facebook tracking so that you can track your results
• Create a Facebook 'page for business'
• Run a very simple Likes campaign
• Find your ideal audience on Facebook
• Create a 'custom conversion' to track specific actions, such as sales
• Understand the different ad types and which one to start out with
• Set up and launch your first proper ads campaign

• Introduction to Facebook Advertising for Beginners
• What You Need to Know about Facebook Ads
• Step 1 - Install the Facebook Pixel
• Step 2 - Set up a Facebook Page for Business
• Step 3 - Run a Simple 'Likes' Ad Campaign
• Step 4 - Set up a Custom Conversion
• Step 5 - Create a Compliant Landing Page
• Understand the Different Types of Ad
• Step 6 - Find Your Audience on Facebook
• Step 7 - Create and Launch Your First Ad Part 1
• Create and Launch Your First Ad Part 2