Facebook Ads & Instagram Ads Masterclass for Shopify eCommerce Businesses 2022- The Ultimate Guide

If you want to grow your eCommerce business, you must start by developing and evolving your skills! And what could be best than mastering Facebook and Instagram Ads! 

After years of working with clients from all over the world, I noticed that people who fail with Facebook and Instagram ads are the ones who don't have the proper knowledge. So I created this course to uncover all the tips and strategies that I have learned along the way.

Running successful ads is not only about clicking the right buttons. It is about understanding who you are selling to and how to speak to them! That is why this course will take you beyond Facebook and Instagram ads to uncover the most profound secrets behind succeeding in marketing and sales.

By the end of this course, you will know every detail about running successful and profitable ads for your Shopify store.

• More than 88 lectures (+12hours of content), Where I go over everything you need to know to run successful ads
  
• Access to a set of worksheets and templates to help you run your ads and monitor them
  
• How-to tutorials that walk you through the whole process
  
• Tenth of ads inspirations and examples to learn from

In this course, I will cover The different aspects of running successful Facebook ads campaigns for your Shopify store, including:

• Understand the Facebook Algorithm and how it works
  
• Learn how to research the market and what to look for
  
• Learn what happened to Facebook ads after IOS 14 update and how we can overcome the changes
  
• Discover the different ads strategies you might use to acquire new customers
  
• Nail down your audiences, understand your customer avatar and learn how to reach them through your ads
  
• Learn how to optimize your ad copy and creatives and how to create them
  
• Explore tenth of ads examples and inspirations
  
• Discover how to structure your ad account, run your first campaigns, and optimize and analyze the results
  
• and much more...

I structured this course to walk out of it with all the knowledge you might need to run successful ads and convert total strangers into customers! 

This course is perfect for anyone and everyone. Whether you are:

• a complete beginner 
  
• or if you already have some knowledge of Facebook ads 
  
• or have been running your ads for a while and are still looking to improve them! 
  
  

No matter where you are, this course will help you improve and level up your business and skills!

I will always be here to support and help you! So please don't hesitate to leave your messages in the discussion section!

Thank you for choosing this course and for trusting me with your time! 

PS: You can download all the course resources from this link.

• Introduction
• How Facebook Ads Work
• The Difference between Facebook and google Ads
• How to Know That Facebook Ads Will Work for Your Business
• The Ecommerce Sales Funnel
• Traffic Entries
• The Acquisition Funnels
• Getting Your Store Prepared to Receive Ads Traffic
• What is IOS 14 Update
• How to Deal With The IOS 14 Update Update
• Create Your Facebook Business Manager
• Getting Familiar With Facebook Business Manager
• Setting up Facebook Pixel Post ios14 Update
• Setting up Your Facebook Ads Account
• How Facebook Algorithm Works
• The 3 Factors That Facebook Use to Judge Were to Put You in the Auction
• Typical Campaign Structure
• Different Campaign Types
• How to Create a Facebook Ads Campaigns
• Difference Between CBO and ABO and When to Use Each One
• Campaign Worksheet
• How to Download This Course Resources & Worksheets
• Campaign Objectives & What Affects My Objective Choice
• Campaign Objectives
• Different Strategies You Can Use for Your Ads
• Define Your Goals and Calculate Your Budget
• Attribution Settings
• Bidding Options Explained
• The Basics of Marketing and Sales
• Understand What a Customer Avatar Means
• How to Create Your Product Customer Avatars
• Break Down Your Avatar Objections and Motivators
• Facebook Targeting Options
• Interest Based Targeting
• Behavior Based Targeting
• Intent Based Targeting
• Lookalike Audiences
• Facebook Ads Library for Market Research
• The 3 Mistakes Than Can Kill Any Add Copy
• How to Structure Your Ad Copy
• Different Types of Hooks
• Ads Body Text
• Call to Action
• Ad Title and Descriptions
• Easy and Effective Ad Copies to Use
• Easy and Effective Hooks to Use
• Set Up Your Ad Inside of Facebook Ads Manager
• Different Facebook Ads Formats
• Different Types of Creatives
• Different Creatives Ideas
• Mobile First Videos
• Different UGC Creative Types
• How Your Ads Differ Based on the Funnel Step
• How to Judge the Ads Creatives Performance
• How to Create Ad Images Using Canva
• How to Create Stream Less Carousel on Canva
• How to Create Video Ads on Canva
• How to Create Simple Video Images Using Canva
• How to Create Stop Motion Videos for Your Ads
• How to Edit Your Videos on Your Mobile
• How to Create Website to Life Creatives
• How to Name Your Campaigns Adsets and Ads
• Let’s Set Up Your First Campaign
• UTM How to Set Them up and Use Them
• How to Use Facebook Mock up Studio
• How Much to Wait Until Starting to Tweak the Ads
• Keep Social Proof Between Ads and Campaigns
• Walk Through the Different Facebook Metrics
• Non Facebook Metrics to Consider
• How to Organize Your Metrics Column in Facebooknon Facebook Metrics to Consider
• When You Should Start Analyzing Your Campaign
• Step 1 of Analyzing Your Campaign
• Step 2 of Analyzing Your Campaign
• Step 3 of Analyzing Your Campaign
• How to Use My Worksheet to Track Results
• What to Do After Analyzing the Results
• Understand What Retargeting Is and Why It Is Important
• Different Type of Audiences That You Can Retarget
• Different Types of Retargeting Campaign
• Different Layers of Retargeting (The Evergreen Campaigns)
• How to Do Retargeting for a Small Business
• Retargeting Campaigns Offers and Types
• Retargeting Campaigns Structure
• How To Set Up a Rtargeting Campaign
• Scaling When to Start and Some Facts
• Three Different Ways of Scaling
• Should You Exclude Your Old Purchases From Your Campaigns
• Should You Offer Discounts at Retargeting Campaigns
• Should You Run Ads Toward Homepage
• Thank you