Exploring Brand Identity: Design a Brand Icon

Want to design simple yet powerful logos? It all starts with the icon!

This 35-minute class is perfect for designers, illustrators, creatives, and enthusiasts eager for a behind-the-scenes look at how to create an icon with the versatility to stand alone, power a logo, and work in harmony with a larger brand identity.

You’ll join creative director and streetwear designer Benny Gold on location in San Francisco as he walks through his process for designing original, high-impact icons that communicate an idea in an instant –– the goal of all great design. 

From initial kick-off to final polish, step-by-step lessons include:

• Brainstorming with word association exercises
• Developing a visual concept informed by research
• Sketching and refining an idea by hand
• Polishing your design with simple tools in Adobe Illustrator

Whether you’re designing for practice, your portfolio, or a real client, this quick class will help you hone your brand design process, sketch with intention, and take your icons to the next level!

Click the "Your Project" tab to share your sketches and final design!

• Introduction
• Word Association
• Research
• Sketching
• Digitizing and Finalizing
• Final Thoughts
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