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Etsy Print-On-Demand for Artists: Personalize your P. O. D.

Offered By: Skillshare

Tags

Etsy Courses Pricing Strategy Courses Customer Experience Courses Social Media Engagement Courses Print-on-Demand Courses

Course Description

Overview

Take control of the print-on-demand customer experience in your Etsy shop! Successful Etsy seller and print-on-demand aficionado, artist Kathy Weller has spent years experimenting with ways to level-up her customers’ experience DESPITE the uncontrollable aspects of P.O.D. fulfillment.
In this class, you’ll discover 4 key methods to help you deliver a customer experience that kicks that lack of control to the CURB. Compel first-time customers back to your shop again and again. Earn five-star customer reviews — the kind with words. Get tagged on social media by your fans. It’s all possible!

First, We’ll talk about the push-pull of being an independent artist on Etsy, using print-on-demand on etsy,  and WHY people shop on ETSY in the FIRST place.

Next, we'll discuss four methodologies you'll integrate into your shop:

  • Customization— Use what you got! Maximize use of this option without having to customize individual products
  • Product formats—Curating the right mix for your shop, and ways make your customer feel extra-special
  • Price Points — and how “playing” with them can multi-task for you
  • Communication—Let’s deep-dive into the psychology of effective, compassionate and respectful communication
  • In the Class Project, we put everything we've learned into a blender and create the smoothie-est shop experience ever!

YOUR RESULTS...
You'll come away from this class with ideas, strategies and communication tools you'll be able to build into your regular workflow. You'll significantly improve your customers' experience, and create a "domino effect" of positive reverberations for your shop and for your customer relationships. Build your own shop ecosystem that disarms that whole “lack of control” issue in the P.O.D. customer experience. Get ready to feel confident about selling print-on-demand in your artist shop.

This course is for YOU if you are:

  • An artist who has or is considering opening an Etsy shop and using P.O.D. fulfillment in your shop
  • An artist who has or is considering P.O.D. fulfillment in a non-Etsy shop where you handle all of the customer communication and experience (such as a Shopify or Big Cartel store).

    If I am NOT an artist, can I still benefit from this class?
    The methods, techniques and concepts shared are absolutely executable by non-artists! However, the class is specifically targeted to support the independent artist on Etsy. 

    If I do NOT have an Etsy shop, can I still benefit from this class?
    Yes. The concepts can be integrated into any shop platform where the seller handles all of the customer experience. The on-screen tutorials are performed in Etsy, so if not on Etsy, you'll have to figure out how to replicate them in your own platform. All of the concepts are framed through the needs, goals and values of an Etsy artist seller, too.

 


Syllabus

  • Welcome to Personalize your P.O.D.
  • P.O.D. + Etsy... REALLY???
  • CUSTOMIZE... Use What You Got
  • PRODUCT FORMATS... Mix It Up
  • PRICE POINTS... No-Tears Tiers
  • COMMUNICATION... Don't Hold Back
  • CLASS PROJECT
  • 1-MIN. BONUS: Three Types Of Value
  • PEP TALK: Niches
  • PEP TALK: Commitment
  • PEP TALK: Resistance
  • PEP TALK: Communication
  • PEP TALK: My Struggle Story
  • MOVING FORWARD

Taught by

Kathy Weller

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