Ecommerce SEO Master Class for Shopify stores 2021

The Ultimate Guide to Master SEO for eCommerce stores. 

SEO is a long-term procedure, that needs time and effort but it is totally worth it BECAUSE has the highest return on investment compared to any other eCommerce marketing strategies!

The soonest you start to work on your SEO the better!

Now let's see what are the things you will learn thru this course:

How to do your keyword research, what tools and platforms to use, and most importantly how to evaluate these keywords and choose between them!

Then we will move to your store, to do our on-site optimization.

Here we will explore:

- How to structure your store and collections
- How to optimize your store different pages: what keywords to include and where
- How to optimize your store to run fast both on mobile and desktop
- How to link between your different store pages in a way that suits your customers and google robots at the same time
- How to deal with Shopify's disadvantage when it comes to SEO optimization, what are the things you must fix, and how to fix them 

Then we will move to the off-site optimization and this will include:

- How to work on your backlinks profile: This means how you get other websites to link back to your store which makes google trust your store more!

- What are the different backlinks building strategies and how to adapt to each one of them!

Then we will explore what is content marketing and how to use it to increase your store traffic and your brand awareness!

We will cover, everything related to this starting with how to pick your topics, how to write your posts, how to write their tiles, and what are the best tips to create content that will keep your audience engaged and lead them to your products!

And our job is not finished yet, in this course you will learn as well, how to perform a manual and technical SEO audit to your store so you know where do you stand and what are the things you should start fixing.

All of this and a lot more will be discussed in this course!

Reference Sheet link

• Introduction
• What Is SEO and Why You Should Even Care
• The SEO Workflow Skillshare
• Creating Your Competitor List
• What Is SERP and Where You Should Rank in There
• What Are SERP Attributes and Again Why Should You Care!
• What Are the Different Search Intent
• How Google Search Results Vary Depending of the Search Intent
• How Google Algorithm Works
• What Are Keywords and How to Use Them
• What Is the Difference Between Long Tail Keywords and Keywords
• What Are Semantically Related Keywords
• The Sales Funnel and How to Reflected in Your Work
• Keyword Variants How to Find Them
• How to Create Our List of Keywords and Semantically Related Keywords (Bonus Lecture)
• How to Evaluate Your Keywords
• Finalizing Your Keyword List
• Real Example
• On Page Optimization What Does This Means
• What Is Website Architecture and Why Is It Important
• How to Organize Your Store Architecture
• Website Speed and Why It Is Important
• How to increase your CTR on google
• How to Organize Your Site Navigation Skillshare
• How to Optimize Your Home Page How to Optimize Your Home Page
• How to Optimize Your Collection Pages
• How to Optimize Your Product Pages
• How Shopify URL Structure Is Build and Is It Bad
• How to Fix Duplicated Content Issues
• Use Internal Links to Boost Your Product and Category Pages
• What Is Link Building and Why It Is Important
• Link Building Method 1: Resource Pages
• Link Building Method 2: Broken Links
• Link Building Method 3: Partnering With Influencers
• What Is Content Marketing and Why Is It Important
• How to Pick Up the Topics of Your Blog Posts
• How to Write Your Blog Posts
• Best Tips for Blog Post Writing
• Ways to Promote Your Content
• SEO Technical Audit
• Manual Audit Checklist
• Over optimization