Ecommerce Product Descriptions: Optimizing for Conversions

Don't settle for the swipe copy a manufacturer sends you or a few haphazard sentences you wrote just to get the job done. Engaging product descriptions involve so much more than text—they incorporate SEO best practices, multimedia (not just static images!), and provide customers with answers to the questions they need in order to convert. Join Maddy Osman, SEO Content Strategist from The Blogsmith, in a session focused on creating engaging eCommerce product descriptions that actually convert.

• What You'll Learn in This Class
• #1: Products Descriptions: The Basics
• #2: Product Images
• #3: Videos & Other Media
• #4: Ecommerce SEO Basics
• #5: Social Proof
• #6: Selling Product Descriptions as a Service