Dynamic Text: Creating Eye Catching Instagram Promos

Work with Julian Klepper, filmmaker and artist, as he teaches you to create moving promos, which help make text come alive. The class is a fusion of graphic design and film, where you learn the step by step process of creating dynamic text. 

In this class, you'll learn how to create eye catching text through digital motion graphic techniques, as well as physical cinematic experimentation. Students will learn aspects of Adobe Premiere Pro, Photoshop, filming techniques, as well as approaches to creative thinking and aesthetic problem solving. These skills are applicable beyond promo videos. Learning how to use these softwares and approach creative tasks are useful in a range of projects. 

Here's how the class is structured: 

• First you'll learn about fonts and where to source them (note: it’s free). 
• From there, we learn how to find or create our own abstract videos we are going to need to give life to our text. 
• Then we use our fonts knowledge and abstract videos to delve into the digital process of creating text that moves. 
• After that, we take a nice little trip into a more advanced process of creating moving text in which each letter is a moving image. 
• Finally, we leave the world of the digital and head into the realm of analog sign creation where we use a custom stencil and a camera to create another version of dynamic text. 

When creating our class projects we should upload our projects online and add the hashtag #dynamictext 

Class Links & Resources:

• Best Websites for Stock Footage
• Free Downloads of Mine
• Website for Fonts - My Favorite Font 1 and My Favorite Font 2
• Custom Stencils Website 1 and Custom Stencils 2

• Introduction: Dynamic Text
• What's Needed For The Class
• Choosing Fonts
• Background Videos: Finding or Making
• Digitally Dynamic Text
• Digitally Dynamic Letters (More Advanced)
• GIF Making
• Analog Stenciling for Dynamic Text
• Outro