Drawing User Journey Maps to Design User Experiences, Gather Ideas, and Collaborate

User journey mapping and layering a wider context of ideas is useful in so many situations from starting a project to digging deeper on ways to make it better.

• Help your design process by unpacking your ideas, questions, and findings into a flow of steps all about understanding your user experience.

Throughout this class I’ll teach you to:

• Put yourself in your user’s point of view and organize your ideas using a sequence of steps which becomes a journey.
• Gather a wider context for ideas, gather and unpack ones you already have using specific framing and questions.
• Use mapping to explore what may be most useful to focus next on a project.
• Some examples discussed for creating journey maps, whether you’re planning:
  • A website update
  • A complex service involving different customers, teams, and applications
  • Or you’re hosting a gathering that you’d like to think through thoroughly

This class is for:

• People early in their practice, learning the tools of UX and service design.
• People looking to collaborate on the ideas and establish enough consensus before building something.
• Anyone curious about the tool of Journey Mapping, looking for ideas on how to prepare a journey map for a team or solo project.

• Introduction
• When it's Time to Map
• Tools for Mapping
• Journey Map Project: Overview
• Project Step 1: Setting a Goal
• Project Steps 2 and 3: the User and their Journey
• Project Step 4: Adding Wider Perspective
• Project Step 5: Learning and Deciding
• Conclusion: Reflection and What's Next