Digital Copywriting Basics: Practical Tactics for Crystal Clear Web Copy

Step up your digital copywriting game: Learn to create clear, impactful web content that resonates and sells.

New for 2024: Fully updated course content!

In a digital landscape that's constantly evolving, staying ahead with your copywriting skills is crucial. That's why I've refreshed this class for 2024, to make sure you're equipped to write clear, persuasive web copy that stands out.

As a full-time, professional copywriter, I’m paid to write promotional copy that increases sales, builds customer engagement, and achieves marketing goals. In this super-practical copywriting workshop, I’ll teach you 12 simple and effective tactics to transform your own digital copy from boring to brilliant.

What you’ll learn

• The simple principles behind clear, concise online copy
• How to clean up and clarify messy, imprecise text
• The power of the active voice and how to use it
• SEO copywriting basics to make your site rank higher
• Practical tools and techniques to improve any piece of writing.

Why take this class?

Your website text, online bios, social media posts and emails define you. They are what make people notice you, connect with you and buy from you… or not.

Learn to communicate more clearly, dynamically and persuasively with a class that focuses on straightforward, practical techniques that get great results – fast.

This class is for you if:

• You lack confidence or experience when writing English
• You’re new to writing persuasively or want a refresher
• You need simple and effective techniques for improving existing web copy.

You don’t need any special writing skills or experience to take this class, just an appetite to improve your copywriting.

Help and resources

Clarify Your Copy Worksheet

Take a look at my Example Project for inspiration.

Plain English Campaign - http://www.plainenglish.co.uk/
Oxford Dictionaries - https://en.oxforddictionaries.com/
Hemingway - http://www.hemingwayapp.com/
Counting Characters - http://www.countingcharacters.com/

Let me know if you have any questions or if you’d like my help with any aspect of copywriting for the web.

Don’t forget to share your project so other students can be inspired by your work. I love reading your projects and I’m really excited to see the difference this class makes to your online copy.

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Recommended copywriting classes

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Copywriting for Creative Professionals: Write Authentic Brand Copy (1h) - This niche copywriting class is just for creative entrepreneurs. Learn simple techniques to improve your marketing copy, so you have more time to spend doing what you love. 

Writing Headlines: Copywriting Strategy to Drive Traffic and Clicks (41m) - Learn the secrets to creating tempting headlines, titles and subject lines. With three quick-reference guides for inspiration on the go. 

• Introduction
• Class and Project Overview
• Know Your Audience
• Short, Sharp Sentences
• The Active Voice
• Trash the Adverbs
• SEO Copywriting Basics
• You and I
• Find the Right Words
• Don't Nominalise
• Be Direct
• Polish Your Copy
• Tips, Tricks and Tools
• Next Steps