Develop a Custom Logotype: Tweaking Existing Typefaces

Watch an in-depth process of how illustrator & designer Scott Biersack works with existing typefaces to create a custom and unique logotype. We’ll discuss the ins and outs of Adobe Illustrator techniques to create shadows, inlines, beveled letterforms, altering baselines, textures and more. Additionally, we’ll understand how to select and pair your logotype with a secondary typeface. Finally, we shall discuss the creation of secondary brand elements to put to use across various brand materials.

• Trailer / Intro
• Project Description / Supplies
• Surfing the Web / Watching Netflix
• Concepting Within Illustrator
• Illustrator Techniques
• Understanding Type Pairing
• Creating Secondary Brand Elements
• Packaging Process
• Present Your Creation
• Thank You!