Designing Effective Banner Ads

One of the factors that make a business effective is a banner ad, creating brand awareness and helping increase the traffic on websites or blogs.

Have you ever wondered if the banner ads you've been designing are the best they could be? In this 17-minute class we’ll look at the best practices of ad design: an engaging message, good use of typography and color, a strong call-to-action, and a clean design. You'll be able to apply these best practices to any type of banner ad – whether static or animated –, and to ads used for social media, websites, blogs or landing pages.

• Introduction
• Important Points Before Design
• Keeping the Design Simple
• Message and Typography
• Imagery
• Call-to-Action (CTA)
• Color
• Animated Banner Ads
• Exporting for Web
• Class Project