Designing Brand Symbols: The Principles & Process of Making Logos that Last

Unlock the secrets to creating brand symbols that stand the test of time in this monumental class from world-renowned designer Sagi Haviv!

From NBC and Chase Bank to National Geographic and the Smithsonian, Chermayeff & Geismar & Haviv have designed many of the most recognizable brand symbols in the world. Join Sagi, partner at the design firm, as he reveals the tried-and-true process they’ve relied upon for decades for making timeless logos. Drawing from real design projects from across the history of the firm, Sagi shares how you can break down a complicated process into simple steps, so you can make brand symbols to be proud of with every project you take on. 

Key lessons include:

• Evaluating the visual branding needs of an organization
• Key criteria for making symbols that stand the test of time
• Crucial research techniques to guide your design direction
• Tips for sketching and designing an effective symbol
• How to win over your client with an effective presentation

Plus, Sagi walks through the process for creating the symbol for the US Open from initial research to final presentation, sharing behind-the-scenes sketches, market research graphs, and final designs along the way!

Whether you’re brand new to logo design or have been in the industry for years, this is a can’t-miss class for anyone looking to gain a deeper understanding of what makes a timeless, classic design. After taking this class, you’ll be empowered to make the work you joined the industry to create—and will have the tools you need to create powerful brand symbols that last for generations to come.

• Introduction
• The Power of Symbols
• The 3 Criteria of Timeless Symbols
• The Design Process
• Conduct Your Research
• Define the Problem
• Design the Solution
• Present to Your Client
• Final Thoughts
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