Design Collections for Art Licensing

Hello Everyone!

In 2017 I exhibited for the first time at Surtex (an art licensing trade show in NYC) with my art collective Swedish Creatures. This was my first experience with art licensing and I pretty much knew nothing. Before the show I did extensive research about art licensing and learned all about different industries to license too. I also discovered working in collections. Since then I have learnt more and more about building collections to better my portfolio and how much of an asset they are for selling and presenting my work. In this class I am very happy to share all that I know!

Check out my Pinterest boards for image inspiration if you'd like.

***Also make sure to check out the resources guide for a more in depth list of art licensing industries, themes, occasions, and trends to work on and for.

WHO IS THIS COURSE FOR?:

This class is geared towards students of all levels who are interested in learning more about the art licensing world and learning more about how to design mini and larger collections (not just for the fabric industry because that's a little bit different.)

I have a class about designing for fabric collections here if you are interested. 

And this is the inspiration class I mention in class.

WHAT YOU’LL NEED:

Supplies you will need to create the class project:

• Supplies to create your artwork. Whether it be traditional or digital. I personally draw all of my most of my illustrations and patterns on my iPad Pro with the Apple pencil in the app Procreate. 
• Adobe Photoshop or Illustrator to design your sell sheets and finish your artwork.

WHAT YOU’LL LEARN:

In this class I will be sharing my thought process and techniques for building collections of 3 or 4 or 6 or 8.

We will cover the following:

• Why you should design in collections.
• Types of collections and what to think about when designing in collections.
• Themes to consider working with.
• Gathering inspiration.
• My process of building a mini collection.
• Tips for evaluating your work.

I am so excited to share my tips with you and to see what you all come up with in your class projects!

xoxo Kristina

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• Welcome to class!
• Why design in collections?
• A quick rundown of art licensing.
• Types of collections.
• Themes. Check out my PDF reference guide for more!
• Inspiration for the class project.
• Creating my mini collection.
• Final presentation in sell sheets.
• Evaluation and a look into my portfolio.
• Class project and thanks for watching!