Creating Brand Systems: An Overview of Combining Logos and Type

How does a great logo or brand system come to be?

This inspiring short class is perfect for designers, illustrators, creatives, and enthusiasts eager for a high-level walk-through of what goes into creating a dynamic logo for use across many applications and channels.

Designers Mike Ski and Jessie Jay of True Hand discuss and describe their collaborative process for creating the logo for Philadelphia eatery Kensington Quarters.

Along the way, they offer prompts so that you leave inspired to create an amazing, adaptable logo for a project of your own — one that communicates your brand and conveys your values.

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This short class is presented in partnership with Hightail, a creative collaboration service that helps you share files, collect feedback, and take projects from concept to completion.

• Introduction
• Overview
• Narrative
• Generating Assets (Part 1)
• Generating Assets (Part 2)
• Combining Assets
• Send Off