Creating a Profitable Brand: Craft a Unique Selling Proposition That Sells!

Do you want your brand to stand above your competitors, while you make that sweet cash? You need a compelling and unique difference! Join Emmy Award winning designer and brand strategist of Bad Bitch Branding, Haylee Powers, to learn more about how to take a commodity and create a brand with a Unique Selling Proposition. Branding is all about highlighting your unique attributes while telling a compelling story. Learn how to rise above your competition by creating a compelling Unique Selling Proposition that brings customers to you!

You will learn:

• What is Branding?
• Why we need Branding
• Neuroscience and Branding
• The Unique Selling Proposition
• Creating the Unique Selling Proposition (4-5 categories)
• Writing the one-sentence USP
• Testing the Unique Selling Proposition
• Making your USP tangible in all touchpoints

This class is for beginners looking to make their brand or business stand apart in a compelling and powerful way.

• Intro
• What Is Branding?
• Why Do We Need Branding?
• Neuroscience And Branding
• Unique Selling Proposition (USP)
• USP Categories
• Creating the One-Sentence USP
• Testing the USP
• Making the USP Tangible
• Conclusion